Our lingerie is designed by women who understand women. It both celebrates and empowers women. Agent Provocateur's unique brand image is renowned for having a very British sense of humour, for being provocative and yet always leaving something to the imagination.

Agent Provocateur has become an iconic globally recognised brand, rightfully earning its place as a benchmark brand in the world of lingerie. Our brand is confident, sensual and irreverent. We are known for our craftsmanship, fit, use of beautiful fabrics and our playfulness. Our lingerie is designed by women who understand women. It both celebrates and empowers women. Agent Provocateur's unique brand image is renowned for having a very British sense of humour, for being provocative and yet always leaving something to the imagination.